Fashion Designers use insights gained from research about end customers, their preferences, socio-culture influences, current and past fashion trends, market dynamics etc. in addition to their technical abilities, creativity, knowledge of varied materials and understanding of fabrics, textures, colours & patterns to develop design concepts and then construct prototypes to check the throw of cloth and its feasibility. Once the prototypes are finalised, fashion designers collaborate with other teams of different departments, stakeholders & suppliers to produce fashion collection for commercial use. They also work with Marketing, Merchandisers, buyers, stylists, models, and fashion photographers etc. to promote their products in the market. Though very glamorous, Fashion Designing involves lots of hard work for it requires deep understanding of global fashion trends, networking with other fashion designers, comprehension of cultural & historical context of fashion, traditional & contemporary manufacturing techniques, keen eye for detail and capability to anticipate the future fashion trends.
Prospects post Fashion Designing Courses:
Fashion Designing presents a range of career opportunities, however we are listing just a few of them as follows:
Fashion Designer: He is a professional expert who uses his artistic talent to design and develop unique collection of personalised apparels and/or accessories. He usually focuses on a specific area of designer fashion such as sportswear, Haute Couture Fashion or children wear etc. or innovative accessories. He must be passionate enough to stay up to date with latest techniques in production, current fashion dynamics, modern methods & tools, market trends, new materials etc. thereby enabling him to anticipate fashion designs that will be a success in the upcoming season. This will not only help generate revenue but also brand him as a success in the fashion fraternity.
Fashion Stylist: Utilising his artistic capabilities & fashion expertise, he crafts stunning and inspiring displays to showcase outfits with an object to enhance brand perception along with conveying the intended message to the target customers. As per the occasion like photo shoot, fashion shows, various events, award shows etc. he customises his selection of apt material, accessories, fabric, wardrobe & hair style etc. To be a success in this discipline, he must possess excellent communication & networking abilities, problem solving capabilities, skills to think on his feet, ability to work with multiple teams etc. Different categories of stylists are:
- Personal
- Catwalk
- e-commerce/online
- Still life
- Photographic
- Product
- Blogging/Social media.
Textile Designer: He develops two-dimensional designs, textures and/or patterns for manufacture of knitted, printed or woven fabrics or textiles. He must boast of excellent creative capabilities, keen eye for patterns, colours, textures besides visualizing & sketching talent. He must be open to working in multiple settings such as fashion design, Interior Fabrics- such as upholstery, home furnishings, carpets etc. & industrial production.
Retail Merchandiser: He is responsible for strategizing to ensure effective management & display of store’s inventory in order to maximize sales and revenue. He utilises data analysis & research to identify trends & consumer needs and then accordingly works with suppliers, vendors etc. to identify the right product to sell, negotiate procuring price, setting its selling price, its promotion, organising timely procurement & displays and store layouts.
