The cosmetic world is always looking for innovative products. Using new beauty tools in this digital age promotes customization and personalization. Moreover, the cosmetics market delights consumers with packaging innovations. New trends and packaging materials worldwide provide new product ideas. Many of the cosmetics are being packed in custom die cut boxes.
Global cosmetic trends vary from country to country. For example, in the US, the focus is on the perfect skin shown by Hollywood stars; Italians are interested in green and sustainable cosmetics; Germans are realistic, pursuing natural beauty and practice; 1); Japanese blend high technology, efficiency, and tradition, etc.
Global Cosmetic Packaging Market
The cosmetic packaging market is expected to reach USD 26.29 billion in 2019 and USD 32.86 billion by 2025, growing at a CAGR of 3.7% from 2020 to 2025. Glass is one of the oldest packaging materials, and environmental protection and recyclable packaging are among the main trends in glass packaging. According to reports, most glass packaging is 100% recyclable and can be reused indefinitely without losing quality and purity, and 80% of recycled glass is converted into new glass products.
Packaging design with a story
Packaging design is another approach. Gone are the days when well-designed packaging was all that was required. Now is the time to take your packaging to the next level to beat your competitors and keep your customers loyal to your brand. One of the ways to do this is to design packaging that tells a story when customers open the box.
Leveraging the storytelling packaging trend is important for all businesses, but it is an important marketing strategy for online businesses, who don’t have the same experience as in-store. In this way, brands can build strong relationships with their customers, and one of the ways to do this is by designing packaging that tells the brand’s story.
Artistic illustration
In 2021, consumers will be spoilt for choice when it comes to cosmetics. Therefore, many brands will strive to create products that meet the needs of their customers. The only way to win the hearts of your target audience is to create something unique and meaningful. For this reason, artistic illustrations on cosmetic packaging are considered one of the most important ways to sell products in 2021. The packaging should be accompanied by detailed illustrations showing the different transformations. Be creative when designing your packaging to make it look like a work of art.
Refillable product defined
Traditionally, companies have used refillable or reusable packaging materials. For example, dairies collect and refill glass milk bottles, and companies pack dry goods in reusable cloth bags.
Everything changed when plastic products came along. Today, companies are finding ways to make plastic last longer in the home, rather than throwing it in the trash or landfill after its first use. Many plastics used for packaging are thrown away immediately after use. Many cosmetic companies are working hard to create recyclable and recyclable packaging.
Glosser’s cosmetic packaging
Glosser’s skincare packaging is sleek, clean, and simple. The beauty brand was one of the first to hit the minimalist wave and has been on the right track ever since. Simple, subtle, and eye-catching designs are both visually stunning and soothing. These cosmetics consist of great white space and simple plain black typography. Brightness and striking light draw you in and make you want more.
Milk Makeup Packaging
The futuristic design of Milk Makeup’s cosmetic packaging is bold and straightforward. Bright and striking silver glitter is used for most of the packaging. Combined with a white sans serif font, the result is a cosmetic packaging design that is as beautiful inside as it is outside.
The design of the Milk is kept simple and minimalistic. Whether it is a lipstick or a mask, the packaging and design are consistent.
The combination of green and glamour
The current trend in eco-friendly cosmetics, coupled with consumers’ willingness to pay for luxury goods based on ingredients, provenance, and small batch production, will continue. It means that product packaging must meet two requirements: express environmental responsibility and communicate preference.
Personalization and Social Impact
Nothing grabs attention more than a prominent brand. That’s why the famous singer Rihanna’s signature has gained a huge following since its launch. That means you can easily get these cosmetics packed in custom packaging boxes with logo.
The launch of Fenty Beauty has revolutionized the beauty world by underscoring the importance of inclusive marketing. Consumers are looking for brands that inspire confidence, speak to them in a human way that doesn’t offend, and engage them with great products and packaging. So, these are some of the latest trend packaging in the cosmetic industry. You can easily get them done via any good packaging company.
