You might have recently heard about DuckDuckGo – the search engine that gives its users privacy and a tracking-free experience. The whole point of DuckDuckGo is that the search engine doesn’t always track user sessions or store their browsing info.
So how does this search engine work, and how can marketers use this search engine to expand their marketing actions? How does DuckDuckGo SEO marketing work?
Market your business on their platform; many companies already know how significant organic search traffic is. Search engine traffic is the world’s most effective channel for internet traffic, driving more than half of all internet traffic and about 40% of all internet payments. With a good SEO company, companies know they can achieve much website traffic and increase their income – but how does that work with DuckDuckGo? And how does this somewhat new search engine compare to Google or Bing, and is SEO any different for DuckDuckGo? It is best to hire SEO Services India to get the exact results of DuckDuckGo.
Is DuckDuckGo Better than other Search Engines?
The past decade saw numerous cases of critical data violations. There were reports of raised government surveillance. People alleged that corporates were going through people’s data for individual progress. All these effects made privacy a primary concern among internet users. Under these global cases, DuckDuckGo began gaining attention around 2017, practically nine years after its launch.
DuckDuckGo search engine works in the same manner as the others. It blends data from several sources. Then it delivers the most appropriate ones utilizing a web crawler. But there are areas in which it is better than the others, even Google if you hire an SEO company.
No Search and IP Tracking:
Search engines follow the user search activity and then deal it off to advertisers. This is why one notices so many search-related Google pop ads. Moreover, Google utilizes search data research to make ads that feel more unique to the users. Even in privacy, Google and the government can follow one’s online steps. DuckDuckGo promises no user IP or searches action tracking
Minimum Advertisements:
No one definitely likes pop-up ads. Yet, they are also one of the primary sources of income for search engines. However, given its numerous income resources, Google should not act like others. DuckDuckGo has more irregular non-tracking ads. Those are connected to the real-time search activity of the user.
Control and Privacy of Personal Data:
Unlike Google, DuckDuckGo does not gather the private information of the users. Their purpose is to maintain the privacy and security of users’ data.
Fair Search Results:
Google utilizes the filter bubble, which displays search results related to the user profile. It can hide detailed results from individuals. It analyses their options, even political ones, limiting the effects. DuckDuckGo does not follow the search movement of its users by using the filter bubble.
However, there are a few disadvantages as well, like :
- Unlike Google, DuckDuckGo does not include related benefits like Gdrive, Gmail, and. It also does not have any media platforms like YouTube. That upholds the scope and variety of features at a low.
- DuckDuckGo does not offer advanced customization like Google.
- Google might have just higher search results than DuckDuckGo. However, it is because it owns 90% of the online search index.
Is it worth doing an SEO on an Alternative Search Engine like DuckDuckGo?
Online marketing is all about creating the website in a way that completes the search results. That establishes the website more visible to the target consumers. Therefore search engines are essential for digital marketers. It is necessary to create good marketing for better sales. With the most significant market share and better reach, Google is good for SEO. However, that does not mean one should skip the rest, particularly DuckDuckGo.
With more users evolving aware of their data privacy, a substantial shift to DuckDuckGo is expected. Unlike Google’s 3.5 billion daily pursuits, DDG has a lower share. However, it can still help smaller companies by attracting the target audience.
The triumph of DuckDuckGo search engine optimization needs high-quality backlinks. Along with that, one must have knowledge about search movement. It may be a choice, but fundamental enough for online marketing.
Using a single platform can keep the company hidden from the target customers. SEO by SEO Services India, for alternative search engines gains and draws more site visitors.
How to do SEO for DuckDuckGo?
So, we have already shown the importance of SEO for DuckDuckGo, and hiring an SEO agency can get you the best results. Here are a few other specialties to keep in mind:
Useful User Experience:
The user experience is essential at DuckDuckGo. The search engine prefers reliable well organized, and easy-to-use websites. It should have high-quality connections, backlinks, and content. SEO should focus on easy use and web responsiveness. The website content should be free from grammatical mistakes. Easy-to-read content with headers and tables will show promising SEO results.
Detailed Keyword Research:
Keyword crowding will not function with DuckDuckGo. The keywords should be associated with the content and naturally positioned. It should feel like a piece of the content, not pushed into a line. Try to utilize the keywords for headings and sub-headings that get very good ranks.
Have High-Quality Backlinks:
Earning and expanding high-quality links and backlinks can help a website rank high on DuckDuckGo. This is not just for DDG, as Google and Bing prefer the same style.
Add Location:
The DuckDuckGo search engine does not follow the location and IP of the user. The SEO must contain the site in the keywords to attract local customers. For example, DuckDuckGo will prefer ‘cafes in India’ instead of’ cafes near me.
Last Words
SEO is necessary for online marketing. Hence, selecting search engines and hiring an SEO agency in India is vital in business development and attracting more customers. Its privacy protection and non-tracking elements make DuckDuckGo SEO excellent for online marketing SEO.
