In 2020, the global natural food colorants market was worth USD 1,625.79 million, with a CAGR of 8.47% during the projected period (2021-2026).
Consumers’ demand to know where their food comes from has intensified as a result of the COVID-19 outbreak, while food cost remains a major worry for consumers globally. Furthermore, demand for locally produced food has increased as customers are concerned about becoming infected by consuming more imported items with unknown ingredient origins. As a result, new private label entrants in the food business, as well as local makers of natural colourants, have benefited.
As the global COVID-19 pandemic continues to spread, the scientific and medical organization’s around the world are recommending the use of nutraceuticals to boost health and immunity, which benefits the natural food colorants sector.
The high functioning of superfood, combined with the positive perception of the term “natural,” has been the key factor driving demand for natural food colourants. Consumers are drawn to items with straightforward, easy-to-understand labels, prompting food manufacturers to choose food colouring over other available options.