The Top 30 Most Popular Social Media Marketing Terms and Definitions

 

A majority of the population is now using social media. Naturally, companies that market to these users must follow in their footsteps. Click here This is why over 90% of companies use social media (buy instagram followers) as a key element of their marketing strategies.

 

Using the tools and the services or strategies available on social platforms such as Twitter, Instagram, and Facebook has become a common practice for marketers. If you’re a professional marketer or just a newbie working in marketing today, it requires an in-depth understanding of social media. It all starts with social media marketing terminology and definitions.

 

We’ve compiled an index of the most commonly terms in marketing on social media to help you understand digital language. If you’re a budding marketer or looking to further your career, you must know the top 30 terms in social media marketing.

 

Let’s start with the most popular words and terms in social media and their definitions.

 

  1. A/B Testing

Split testing or A/B testing is among the most basic tests on social media that can help you determine the best marketing strategy for your company or brand. The test compares two versions of your social media content to determine which of them leads to more conversions. For instance, you could test A/B on Instagram type of content: photos and video content to determine the most effective strategy to convert your customers into customers.

 

  1. Algorithm

A mathematical method that is use to tackle problems and provide results. In social media, the term “algorithm” refers to the rules that aid search engines sort, filtering, and organizing search results and advertisements. Marketers are always trying to outdo social media algorithms to increase their position on social media advertisements and content positioning.

 

  1. Blog

The term “blog” is a shortening of the word “weblog” and is a discussion or informational website posted on the internet and updated regularly through an individual enterprise. Blog posts or entries are usually informal, diary-style texts displayed sequentially in reverse. Business owners and digital marketers stay informed of the latest developments in social media by reading blogs about social media.

 

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  1. Chatbot

A chatbot is a kind that is a type of artificial intelligence (AI) that mimics human interactions with customers through text messages or text-to-speech in social messaging applications.

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  1. Clickbait

In social media, marketing terms refer to deceitful and manipulative material (article or image, or video) which entices people to click.

 

  1. The Clickthrough Ratio (CTR)

Click-Through Rate (CTR) is a popular social media marketing term part of nearly every online social network. It is a measurement of the proportion of users who click your post. It is by dividing the number of clicks per post by the number of impressions on the base (or the number of times a post is viewed). The greater the CTR score higher, the better for business.

 

  1. Conversion Rate

It’s one of the most important terms use in marketing on social media. Conversion Rate in the social media world refers to the percentage of people who take action on an advertisement or social post’s call to take action. This could mean an online purchase, download, or some other type of decision-based on the marketer’s target for conversion. The conversion rate is among the best indicators of a business’s marketing strategy’s performance.

 

  1. Crowdsourcing

Crowdsourcing is bringing together a large crowd of social media users to come up with ideas and services or content for a campaign or brand.

 

  1. Dark Post

Dark posts are targeted social media advertisement that does not appear on the advertiser’s timeline. They only show up on the feeds of targete users.

 

  1. Direct Message (DM)

Direct Messages are private messages sent between the users of social media that the sender and the recipient only read.

 

  1. Engagement Rate

Engage rate can be as a measure that measures the amount of interaction the content on social media receives from its fans. It is by the percentage of people who participated in your post, based on the number of people who saw it. An engagement rate of at least (1-4 percent) suggests a highly effective social marketing campaign on the internet.

 

  1. Ephemeral Content

Ephemeral content is social media content that disappears after a particular time.

 

  1. Feed

Social media feeds are one of the general terms in social media marketing use to stream content from different social media accounts. It’s a wall-like format that displays your company’s content on various websites on the social web.

 

  1. Follower

A follower has subscribed to receive your updates in terms of social media marketing. The number of followers for an entity or brand is a crucial indicator of how the public on social media interacts in a relationship with the company.

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  1. Handle

A unique, public username is utilized on social media platforms as a handle. As in Twitter handles, handle refers to the username followed by the @ symbol.

 

  1. Hashtag

Hashtags (hashtag) is a term or phrase that is preceded by the ‘#’ symbol that connects social networks’ posts with other posts on the same topic or a popular subject. Hashtags help facilitate users to find posts that are relate to specific issues.

 

  1. Impressions

Impressions are the number of times your content was display on feeds from social network users. Viewers don’t have to interact with the post to be an impression.

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  1. Key Performance Indicator (KPI)

A numerical unit is use to gauge the effectiveness of your social marketing strategy and goals for your campaign. KPIs are to measure the progress of brand awareness and sales conversions, lead generation, etc.

 

  1. Live streaming

Live streaming for social media is a method to use captivating content to connect with your followers on platforms like Facebook, Instagram and Twitter in real-time. This improves your company’s position within the news feed algorithms of these channels.

 

  1. Meme

In the context of social media, it is text, video, or image that share via social media platforms, specifically for entertainment reasons. The memes go viral, and users join in by inventing their versions and then sharing the memes.

 

Sometimes, companies capitalize on the latest memes to attract and engage with younger viewers, But you’ll need more than a spirit of humor to succeed in meme-based marketing.

 

  1. Native Advertising

Social media native advertising is the method of showing ads to users to appear natural. Examples of native advertisements are promote Facebook posts that appear as regular posts appear in users’ feeds.

 

  1. Pay Per Click (PPC)

PPC is a popular social marketing term use to describe paying for advertising which allows advertisers to pay per time a user can click on an advertisement.

 

  1. Share

Share refers to the number of times the content you’ve posted has been share via social media. There’s a share button that can be clicke feature of social platforms, which allows you to post other users’ content on your timeline or news feed.

 

The content that can be share or entertaining, useful, and inspiring will more often be share by social media users.

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  1. Story

The social media tale comprises a collection of pictures and videos of short length that can share with others. The story is gone after 24 hours, which makes them indefinite. Marketers use the storytelling component that social media provides to create reports about products, brands, or services.

 

  1. Social Media ROI

It is a metric use to measure the effectiveness of social media. Media Return On Investment (ROI) can be a measurement that determines the amount of money your social marketing campaign generates compared to the amount you’re spending on the drive. ROI is a percentage-based calculation use to evaluate the effectiveness of an investment made by a company.

 

  1. Targeting

Targeting is a popular social media marketing term that describes the method of identifying a particular audience to show advertisements and other posts. Many social media platforms permit advertisers to define and identify groups based on age, gender, location, and other characteristics. Your target audience for social media comprises the people you would like to attract and help you develop the guidelines for your brand.

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  1. Traffic

Traffic refers to all who visit a website or mobile app. Social traffic is all traffic that comes from social media. Grow the number of social media users is a specific goal of marketing which is achieved through building an increased profile on the social networks and getting people to engage with your posts.

 

  1. Current Topics

Top trending topics include subjects or events that suddenly gained immense attention through social networks. Social networks often search for the most popular hashtags or issues that users write about and then include them in the trending topics section.

 

  1. UGC (User-generated Content)

Users-Generated content (UGC) can be define as any content such as pictures, text, videos reviews, etc., that users rather than companies create. Marketers are using UGC for their own social media profiles. Websites as part of the social media marketing strategies they employ. Sharing UGC creates authenticity, increases trust, and influences buying decisions from their audiences.

 

  1. Viral

Viral is a term use to describe how content is use to describe. The content share on social media in such a way that it grows exponentially. Marketers typically utilize viral content to advertise products and brands.

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Last Update: April 21, 2022

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